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Architecture for Personalisation

Published in association with Paradigm and with support from the Yorkshire & Humber Joint Improvement Programme, Architecture for Personalisation outlines the progress made in developing the necessary underpinnings for personalisation and provides clear guidance on the way forward:

  • It need to be made easier for people to take control, bureaucratic controls need to be limited
  • Everyone needs to be offered peer support
  • Community organisations and service providers need to be encouraged to play a much bigger role at an earlier stage in the process of self-directed support
  • Care management needs to be redesigned for an era of personalisation; it is currently over-burdened and the primary focus of its role needs to shift
  • Independent professional brokerage should not be encouraged, instead local leaders need to encourage community-based approaches

The report describes the cost of the current care management system, where most of the responsibility for supporting personalisation currently sits. It shows how the current pattern is unsustainable and indicates that, even with the right support, only modest efficiencies will be achieved. In fact there is a significant risk of increased inefficiency unless personalisation is implemented intelligently.


Martin Farran, Executive Director of Adult Social Services, Barnsley Metropolitan Borough Council:

“We need to work with and through local people to develop a meaningful and personalised care and support system.”

Kate Fulton, co-author of the report says:

“Peer support remains an enormous untapped well of expertise, and unless we start to encourage people to connect to each other we will continue to waste time, money and expertise.”

Simon Duffy, Director of The Centre for Welfare Reform, says:

“The fate of personalisation hinges on whether it can be delivered efficiently. Local leaders need to lift burdens and bureaucracy from their staff and from people who use self-directed support.”

The Report: Architecture for Personalisation

Author: Simon Duffy

Publisher: The Centre for Welfare Reform

Publication date: September 2010

Available at: 



Architecture for Personalisation

Architecture for Personalisation

A report describing progress in Yorkshire & Humber towards developing a community-based approach to supporting personalisation and self-directed support.

Architecture for Personalisation Toolkit

Architecture for Personalisation Toolkit

This toolkit will help local leaders develop their own strategy for producing local systems that enable personalisation. It contains helpful hints, ideas and a framework for developing plans.

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